The Basic Principles Of How to Use Podcast Guest Appearances to Win More B2B Sales

Weekly 48 million people listen to podcasts. With over 800,000 various programs, and a forecasted $1 Billion dollars in ad spend for 2020, it's safe to state that podcasting is a substantial marketing channel. The very best part about it? You do not even require your own program to take advantage of this extraordinary marketing reach.

How to Land Podcast Guests: 7 Tips + Outreach Templates From The Pros -  Wistia Blog

That's what I did. I went from relatively unidentified to being included on some of the greatest podcasts in my industry, all in a period of three months. I found that it does not matter if you're an agency, a freelancer, a designer or an author. There are shows out there that have actually recorded your audience, and who wish to hear what you have to say.

Podcast Guest Prep Checklist

I'll cover whatever you need to understand to move previous pre-show jitters, drive traffic to your site, raise SEO rankings and, maybe most significantly, how to be one of the podcasts leading downloaded episodeseven if you have actually never been on a podcast prior to. The fundamentals You can be included on a podcast in 5 basic actions: Find prospective podcasts Pitch them to be a visitor Prepare for your appearance Keep the call on topic Make the episode a success Let's dive in! How to discover prospective podcasts The initial step is to get organized.

I suggest you include as numerous pertinent podcasts as you can.  The Most Complete Run-Down  of the shows you find will be a perfect fit, but the more programs you have to begin with, the better your opportunities of discovering some great podcasts that will be open to having you as a guest.

Here's the Secret for How to Be a Podcast Guest or Guest Blogger - Melanie  Deardorff Marketing + Communications

Top Guidelines Of Grow Your Business With Guest Podcast Appearances

You might be included on a number of podcasts concentrated on subjects that tie into those criteria, such as: A program about graphic design, or One that covers the intricacies of using design software, or A business owner podcast that takes a look at 'success stories,' specifically, how you grew your own side hustle or agency or A marketing show that takes a look at how style supports sales Any of the shows above would develop your authority or display your expertisedriving the audience to your website.